Colorful 2013 Chevrolet Spark Makes L.A. Debut
Newest, smallest Chevrolet makes L.A. debut today.
When the Chevrolet Spark is unveiled at the 2011 Los Angeles Auto Show this week, we’ll see the official debut of a car that has been a long time coming. This mini vehicle, a direct competitor of the Smart ForTwo, Fiat 500 and Scion iQ, is coming to America next year as a 2013 model. Powered by an inline-four cylinder engine, the Spark will slot below the subcompact Sonic, but can be identified as much by its colorful exterior as it will by its diminutive size.
Affordable City Car
Chevrolet has two groups of people in mind for the Spark: those who are attracted to a city car and would find its size just right and young drivers who want an affordable, entry-level car. As of this writing the price hasn’t been announced, but the cost should be well below the $14,500 Chevrolet gets for a base Sonic.
“Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Spark’s vibrant exterior and interior colors make a fashion statement, but it is also affordable, safe, maneuverable and very fuel-efficient.”
The Chevy Spark has been on sale overseas for several years including in Europe, Asia and Australia. It can also be found in the Americas including Mexico.
This model features Chevrolet’s trademark grille, disproportionately large headlamps, chrome brightwork and rear doors that are integrated in the rear pillar area. This is a four-door with a two-door look, a tiny car offering big 15-inch wheels, an 85-horsepower engine and an optional four-speed automatic transmission.
The color schemes are attention grabbers as are the names assigned to identify each one: Salsa, Jalapeno, Denim, Lemonade and Techno Pink, as well traditional hues such as Grey Area, Black Granite, Silver Ice and Summit White.
Inside, the Spark offers a Chevrolet MyLink infotainment system, featured on 1LT and 2LT Spark models, and providing a seven-inch color touch screen. With this technology, Spark owners will be able to bring their personalized music libraries into the vehicle and use their smart phones and Bluetooth connectivity to access both Pandora and Stitcher Internet radio and navigation.
Only when the Spark is stopped will owners have the ability to project video or their personal photo albums onto the screen. Optionally, SiriusXM radio will be available on upmarket models.
“This level of infotainment and connectivity was unheard of in this segment, until now,” said Perry. “We know Spark buyers do not want to give up personalization just because they drive a smaller car.”
Power windows and climate control are standard with the Spark which features a color coordinated interior, a motorcycle inspired gauge cluster and ambient lighting. Heated seating surfaces and a leather-wrapped steering wheel will be offered with the top of the line model.
Photos: General Motors
See Also — Youth Appeal: 2012 Chevrolet Sonic