They may also already have several laundromat options within their college town, so bringing them into your business is vital. Learn a few fun and appealing ideas to attract college students to a laundromat.
Turn It Into a Study Space
College students frequent businesses in which they can study and keep up with their work, maximizing their productivity. Design a cozy and inspiring study nook for students waiting for their laundry. You can also offer free snacks and beverages; every college student loves free food!
Consider Your Hours
Keep your business open later during the week, if possible. Students are typically up late after a long day of classes and homework, so they are often productive into the hours of the night. They will likely get more use out of a laundromat if it is open past 10:00 p.m., so consider altering your closing time.
Offer Discount Days or Student Incentives
Many students operate on a strict budget, constantly looking for deals and discounts. One idea is to offer a permanent discount upon presenting a school ID card, allowing for loyalty and consistency. You could also opt for freebie days—freecycle Sundays or Wednesdays without charge.
Partner With a School Club
School clubs host fundraising events with local businesses several times a year. They will typically promote your business in exchange for a portion of the proceeds. These events are perfect for getting students into your business and highlighting your support for the college. After a successful event, you will have a plethora of new customers!
Show School Spirit
Head to the bookstore or spirit shop and buy some festive gear. The school often sells colorful pennants or posters you can hang in the laundromat. Students will love and appreciate the extra touch, as they enjoy seeing school pride whenever and wherever possible.
Get Involved on Campus
Another way to attract customers to your laundromat is to get involved in the college you call home. Events and gamedays often invite businesses to manage booths and promote themselves to students. It is a fantastic way to get your name out there, and you can have lots of fun interacting with students! It is also often a money-conscious method of advertising.
Laundromats get a lot of love in a college town. However, there can be plenty of local competition, leaving students needing help determining where to go. Always keep your customer base in mind; they prefer a reasonably priced, fun, and inviting business. If you follow these ways to attract college students to a laundromat, you are sure to be the top choice of the school!
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