Useful Tips for Conducting An Effective Dissertation Survey

Useful Tips for Conducting An Effective Dissertation Survey
  • Opening Intro -

    Writing your dissertation can be a daunting task in itself and you can really do without additional stressors.

    Most students dread surveys even more than doing the actual research for their dissertations because they need to get out there and find respondents to back up their study.


It’s a challenging, but necessary stage in the process of writing a dissertation and since you can’t avoid it, you must learn how to make it less scary. If you’ve put everything together and the only thing missing is your dissertation survey, we’ll help you with this final piece of the puzzle. So, here’s what you can do to collect the data that you need and conduct a survey efficiently.

Target the correct audience

When you conduct a survey, you don’t go around asking random questions to random people. There are certain categories of people that are relevant to your study, so before you even start writing your questions, you must first identify the target audience for your survey. Begin by looking at a broader audience and then narrow it down as much as possible.

Create the profile of your respondents by identifying their most relevant characteristics. Determine things such as age, gender, location, occupation and other elements that might help you define the category of people you should approach.

Identifying your target demographic will help you draft suitable questions for this exact category and it will also make it much easier for you to find and the right respondents.

Build an effective survey

A well-thought survey will increase your chances of attracting respondents, so don’t leave anything to chance and focus on every detail when creating your survey.

There are a few guidelines that you should follow in order to develop a survey that will support your academic endeavours.

It’s important to pay attention to the structure, order, type and number of questions that you include in your survey, so you should:

  • Keep it short –

    avoid unnecessary questions and stick to the subject if you don’t want respondents to get bored.

  • Give only a few answer options –

    using more than 3 or 4 answer choices can confuse respondents.

  • Order questions in a logical manner –

    questions should follow a logical flow. Start with easier questions and leave more complex matters towards the end.

  • Use a language that respondents will understand –

    formulate questions clearly and use terminology that people will understand. Simple questions will get you more precise answers.

  • Test your survey –

    before deciding on its final form, it’s a good idea to test your survey on a few people and see if it needs any improvement.

Use social media to reach a wider audience

You’re probably familiarized with social media already, so you’ll have no trouble using it to your advantage. Make your life easier by sending out surveys on social media platforms to reach more potential respondents.

You can join Facebook groups where students exchange survey links and find people that are willing to respond to your survey. There’s also a great chance that your survey will be shared further with other social media users, making it even easier for you to complete your research.

Look into online resources

One of the most efficient ways to get the job done is by looking into online research panels for dissertation research surveys. There are different online resources that can get the burden off your shoulders and help you find respondents to complete your dissertation survey in record time.

Most of them offer excellent tailored services, so it’s an option worth considering. Besides, if you need extra help, they can also support you throughout the whole project management process.

other valuable tips:

Consider offering rewards

People are going to be much eager to answer a survey if there’s a reward involved in the process. So, if you want to encourage respondents to participate and ensure a high response rate for your survey, you might want to consider offering some incentives.

While monetary incentives such as checks, gift cards or coupons are usually the most efficient ones, you may not have the necessary budget for that. However, you can also use non-monetary rewards and still attract a lot of respondents.

Choose something that is relatively affordable and also appealing to your target audience and spread the word out about the possibility of winning a prize for survey respondents. This will certainly create some buzz around your survey.

Image Credit: dissertation survey by Pixabay

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