Social Media Rules The Internet

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By Claire Jarrett

On one episode of her popular reality show, comedian Kathy Griffin put her elderly mother in charge of answering questions on Kathy’s social media websites. It wasn’t long before Maggie Griffin became confused. “Kathy! I think I messed up your face-place!”

Stunning Growth

Ever since Facebook blasted past Myspace in popularity, it’s easy to get confused. LinkedIn for business contacts, Myspace and Facebook for all-round social networking, all of the various specialized sites for artists, scientists, teachers – the list goes on and on and on. Oh, and let’s not forget the newest giant on the block — Twitter has taken a very simple, short messaging formula and has become a one-stop constant update machine from friend to friend, celebrity to fan and vice versa.

By far and away the largest and most popular site is Facebook. Launched in 2004, the site has grown to over 500 million active users. That’s roughly one out of every 14 people on the planet. It’s no wonder that every minute of every day, someone reconnects (sometimes not enthusiastically) with someone from their past that they otherwise never would have without Facebook. For many users, these sites provide an easy and enjoyable way to stay connected and share life events with a multitude of people from close friends, to friends and acquaintances who otherwise would have easily faded away.

Video Reach

But social media isn’t just about keeping in touch.  You can’t very well talk about social media, without mentioning yet another giant on the web. Launched in 2005, YouTube.com hosts millions of videos of all kinds, uploaded by anyone and everyone who has access to a computer.  These include home-grown content, professional content, historic clips and news clips. YouTube has been used for everything from sharing an embarrassing moment around the world to promoting products. It has even been the vehicle to launch careers in entertainment. Think you can sing? Justin Bieber and his parents thought he could. Posting his song performances on YouTube was the catalyst for turning him into an international pop star.

Most of us won’t have that kind of experience with social media. For most, YouTube will still just be the place to look up an old episode of a TV show we used to like, or stare for hours at videos of silly pets and crazy humans from around the world. No matter how much or how little you choose to immerse yourself in social media, with or without you, the world is becoming one big “Face-Place.”

Author Information

Claire Jarrett runs Marketing By Web, who are a PPC Management company based in Bristol in the UK.

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Categories: Social Networking