However, it’s an important campus amenity that deserves more attention. After all, it can protect students from the risks of venturing off campus while also saving them a lot of time.
If you’re a campus administrator, here are several effective ways to encourage students to use on-campus laundry facilities.
Add Tech-Friendly Features
Incorporating technology into the laundry experience can be a huge draw for tech-savvy students. Offering mobile apps that track laundry cycles can be a game-changer, allowing students to monitor machine availability and cycle completion from their phones.
Cashless payment systems make laundry day even simpler, letting students pay using their credit cards or mobile wallets. By making the laundry process more convenient and modern, you’ll likely see an increase in student engagement with your facilities.
Highlight the Environmental Benefits
Students today are more environmentally conscious than ever. Promote the eco-friendly aspects of using the on-campus laundry facilities to tap into this mindset. Highlight the energy and water efficiency of your machines, mentioning how they contribute to reducing the campus’s carbon footprint.
Additionally, emphasize that staying on campus for laundry saves on emissions compared to driving or using public transport to reach off-campus laundromats. By doing so, you’ll attract students and promote sustainability on campus.
Promote the Amenity on Social Media
Social media is where your students are spending much of their time. Use platforms like Instagram, TikTok, and campus Facebook groups to showcase the benefits and convenience of on-campus laundry facilities.
Share student testimonials, before-and-after transformations of laundry facility upgrades, or fun laundry tips and tricks to engage students. The more you share, the more awareness you’ll build, making students more likely to choose on-campus options.
Offer Incentives for First-Time Users
Who doesn’t love a good deal? Encourage students to try out the laundry facilities by offering incentives such as a discount or a free wash cycle for first-time users.
You could also throw in a loyalty card program, where students earn a free wash after a certain number of uses. By providing a small incentive, you’ll give students that extra nudge to step inside and give it a go.
Provide Ongoing Promotions and Events
Keep the momentum going by organizing ongoing promotions and events at your laundry facilities. Consider hosting a fundraising event where a portion of the laundry proceeds go to a cause that resonates with students.
Establishing the laundry room as a drop-off point for food drives or charity collections can also boost foot traffic. These events encourage students to use the facilities and foster a sense of community and purpose.
Implementing these strategies can make on-campus laundry facilities a more appealing option for students.
By enhancing convenience, leveraging social media, and offering enticing incentives, you’ll find various ways to encourage students to use on-campus laundry. Keep the energy positive and the experience rewarding, and you’ll see more students choosing the facilities right at their doorstep.
Image Credentials: By DragonImages, File #: 228575990
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