MySpace Seeks to Capitalize on Facebook Discontent


New privacy settings rolling out in coming weeks.

Earlier this week, we reported that a group of New York University students were working at building Diaspora, a social networking platform designed to give users a viable alternative to Facebook. Diaspora is being designed to give users full control over their content, with no worries that their personal information will be shared without their authorization.

MySpaceDiaspora is scheduled to launch in September 2010, but Facebook rival MySpace is already positioning itself in hopes of reaping from a summer of Facebook discontent.

Privacy Settings

On Monday, MySpace announced what they are calling a “new, simpler privacy setting” for their social network platform, which will soon make the default setting for your personal updates “friends only.”

Writing on the company’s blog, MySpace co-president Mike Jones said, “MySpace early on recognized the issues facing a website with a massive global population and we’ve taken our responsibilities seriously. We take a holistic approach to safety, security and privacy and align our product and practices around the needs of our users, while at the same time working closely with industry experts, law enforcement, regulators, and safety and privacy advocates.”

Intuitive Approach

No mention of Facebook is mentioned in Jones’ post, but clearly he is taking a swipe at Facebook while offering MySpace users a viable FB alternative now. Jones added that MySpace will “…continue to simplify its privacy settings to create a simpler, more intuitive approach that gives users greater control over their information. Setting options will include public, friends only, or public to anyone 18 or over.”

With its announcement, MySpace apparently is trying to do a few things: remind people that they are still around and demonstrate that what they have to offer users is a safer, more secure social network experience.

How it all plays out won’t be fully known until the new privacy settings launch later this month. By then, perhaps Facebook will see the light and retract its most egregious privacy changes in the face of new found MySpace moxie and the pending release of Diaspora.

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