Career Choice: Green Marketers

Career Choice: Green Marketers
  • Type: Career Type
  • Opening Intro -

    If you have a passion for environmental sustainability and a desire to "save the earth" or make a contribution to a "greener" future, there is a new category of marketer that may appeal to you.

    Indeed, the career choice of "green marketer" is so new that the U.S. Bureau of Labor Statistics is gathering the data to support this career as of publishing.

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Fortunately, it is also a job that sub-heads under other advertising, marketing and promotional positions, a public relations path with a decidedly green approach.

Duties

Consumers want so-called green products. These products may not be “green” in color, but the benefits are considered to be environmentally neutral, perhaps even beneficial. Credit a decades long approach to sustainability that took hold in the early 1970s with the advent of the first Earth Day celebration and the creation of the federal Environmental Protection Agency. Americans are aware of the impact that they have on the environment with many people desiring to reduce it in a number of ways.

Companies know a good thing when they see it. One look at the wild success of the Toyota Prius and it is clear that clean driving cars are popular. Beyond automotive, there are legions of products that also benefit the environment with marketing professionals or green marketers getting the word out. These professionals play an important role in bringing new products to the market, analyzing possible demand, forecasting sales trends and projecting future appeal. Green marketers work with management to gauge customer habits, identify target segments and develop marketing materials. While many green products have a wide appeal, such professionals often must identify the early adopters, individuals that will carry the banner as a new product takes hold.

Education

Marketing professionals of all stripes typically have at least a bachelor’s degree. Some companies may prefer a master’s degree. Students with a major in Business Administration and a minor or concentration in marketing would be in demand for this field.

Undergraduate courses for green marketers include market research, communication methods, human behavior, art history and photography. A co-major in environmental science may prove helpful.

Salaries

The average salary for green marketers was $88,950 in 2012 according to the BLS. Those in the 10th percentile averaged $43,300 per year while those in the 25th percentile earned $60,800 per year on average. The median salary was $88,600 per year. Salaries for those in the 75th percentile came in at $135,900 per year and were more than $187,200 annually for green marketers in the 90th percentile.

Top pay for green marketers can be had in the middle Atlantic states. In Delaware, salaries averaged $135,400 per year. In New York it was $129,700 and in New Jersey these professionals made $115,500 per year on average. Eight states reported salaries averaging at least $100,000 per year.

On the other end of the pay spectrum the salary average in Mississippi was $53,700 per year. Idaho and Oklahoma were at $54,200; West Virginia at $57,100 and Tennessee at $60,300 per year followed.

Job Outlook

A precise job forecast for green marketers is under review. However, the projected increase for Advertising, Promotions, and Marketing Managers is 13 percent from 2010 to 2020, about average for all jobs.

Talented professionals who are marketing astute and passionate about the environment may stand the best chance for finding work as a green marketer. Its a lucrative field, one that has large financial benefits for the successful candidate.

References

O*NET Online: Summary Report for: 11-2011.01 – Green Marketers

US Bureau of Labor Statistics: Occupational Outlook Handbook: Advertising, Promotions and Marketing Managers


See AlsoIs There a Green Job in Your Future?

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