4 Marketing Tactics to Get Prospective Students Interested In Your College

4 Marketing Tactics to Get Prospective Students Interested In Your College
  • Opening Intro -

    We often hear a lot about how getting into top colleges and universities is difficult for students, but the same holds true the other way round: it;s difficult for colleges and universities to attract top students too.


There is a lot of competition from other institutions both within the US and abroad, and it can be hard to stand out in such a crowded marketplace. So how do you ensure that your college gets the attention of prospective students and retains their interest through to enrollment?

Here are four great tactics to try:

1. Make the most of social media

Having a strong presence on social media is key to attracting prospective students, but plenty of colleges don’t utilize these tools to their full potential.

As well as posting regularly, be sure to interact with those who respond, for example, by replying to comments and answering questions.

It can be a great space to showcase your college’s human side and unique personality! If you don;t feel confident in your skills with social media, try working with a higher education digital marketing firm to benefit from their extensive knowledge and experience.

2. Use student-generated content

These days students are very savvy consumers and are not easily swayed by fancy marketing campaigns. They’re well aware that colleges are competing for student applications, and trying to paint their institution in the best light.

Young consumers are much more likely to listen to peer recommendations – in the same way that we do with restaurant and movie reviews – to find out what life at your college is really like, so using content generated by your current students is invaluable.

Whether it’s student blogs, videos, or social media posts, this kind of content comes across as much more authentic, genuine, and honest.

3. Hold virtual events

Of course, there is no substitute for visiting a campus in person to get a feel for what the place is truly like, but for many students, this isn’t a viable option – particularly at the moment with the COVID-19 pandemic. Therefore, holding virtual events is a fantastic alternative that enables prospective students to get a glimpse of campus life from the comfort of their own home.

From virtual tours and open days to sample lectures and informative talks, online events can attract huge numbers of participants and generate a lot of interest in your college as a result.

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4. Tell stories

Stories are one of the most effective devices for relating to people. Whether it’s alumni stories, your college’s story, or stories of current students, they can be powerful and influential ways of reaching out to prospective students.

You want them to be able to picture themselves attending your college and imagine what it would be like to study with you, and storytelling is an unbeatable way to do this. Stories touch on our emotions far more than facts do, and the truth of the matter is that an emotional pull towards a particular university can be the deciding factor in many students’ decisions on where to study.

Image Credit: marketing tactics to get prospective students by twenty20.com

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